Get Connected To Customers Through Gaming Contests Played Online And In Social Networks

The world is bathed in technologies with any number of wavelengths and strings of data flying though the air at all time. Mobile devices and laptops, even tablets, are becoming important tools. Indeed, many people have moments of panic when they realize that their cellular phones are missing. This is because, through the internet, we are plugged in as a people. Participation in the online world is an individual choice, but the younger generations point toward an almost fused on and offline reality. This has created a certain demand of different avenues of advertising and through the use of gaming sweepstakes and contest played online and in social networks, customers and closer than ever to the businesses they frequent.

Online connections are becoming more and more paramount and if a business forgoes going this route, the forecast for success is not nearly as high as if they were willing to be more invested in relationship building. This is because consumers are far from gullible and instead, more than ever, we are more savvy to the ways that advertising works.
Businesses are offering more incentives to buy from them with sweepstakes codes printed on receipts. This allows buyers to go online and do market research for the company by filling out satisfaction forms and, in turn, be entered into a raffle for monetary gain.

The upside to this approach is that many consumers feel like their privacy is not hurt and they do not have to deal with copious amounts of paper mail in their boxes. With the economy like it is, many people feel endeared to companies that offer reward for their business and sweepstakes are the easiest way of accomplishing.

The chunks of change that are offered are nothing to what the cost of completing market research would be. Social networking is another large chunk of people's online lives. It is safe to say that we are more connected digitally than ever before and through the use of social networking, newer, less experienced businesses, can make a huge impact in the market without spe nding too much money on advertising.

Taking some time to create an application that works as game can get businesses, new ones especially, exposed to a large client base. Tying in games to discounts and rewards will excite potential consumers and the interest will spread throughout their own networks.

Spending time online can lead to hours of time wasting games, but if a company can create a game that results in discounts or even free merchandise, the incentive will be markedly increased. This sort of give away does not take away from the bottom line and instead acts as a way to create a consumer base that may not have been possible before.

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